Posts Tagged ‘Oracle’


More Oracle Acronymns including OFRA (Not Oprah)

October 14th, 2009 by Robert McMillen • No Comments »

It’s time to learn some new acronyms so put your thinking caps on!

Today’s first acronymn is OFRA or Oracle Fusion Reference Architecture. If you are familiar with the terms “Oracle Fusion” you will recognize that OFRA is a term that will have a growing impact in the coming years.

OFRA provides Oracle’s view on consistent architectural practices that they will be using for the Fusion applications. OFRA is part of ITSO (IT Strategies from Oracle) and is associated with Enterprise Technology Strategies (ETS) and Meta-Models (sorry…no acronym…).

Confused yet? No problem, just realize that Oracle is trying to do most of the heavy lifting and provide your organization with a complete software engineering model which you can use.

OFRA classifies all of the core elements for building and managing effective business software. Designed to be software-agnostic it can be of tremendous value in helping organizations improve their IT quality.

Next steps are to get your Enterprise Architects reading up on OFRA so your organization can leverage this great architectural information.

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Oracle BRM Roadmap

October 14th, 2009 by Robert McMillen • No Comments »

In a session yesterday Oracle executives discussed the planned futures for Communications Billing and Revenue Management.

The latest release of CBRM, 7.4, has now been out about 3 weeks. There are now 300 implementations of CBRM in 56 countries. In 2009 Oracle added 32 net new customers with CBRM.

Looking forward to the next 3 years CBRM will increasingly become part of the Fusion Applications Suite beginning with Fusion Pricing (12 months), Fusion Charging (18 months) and Fusion Billing (30 months).

Plans include replacing the CBRM Pipeline product with a single rating engine for both batch and real-time. Performance improvements will rely on Oracle’s Coherence product.

Oracle also noted that CBRM has Gartner’s highest rating in its product space.

With the move to the Fusion architecture we can expect the increased use of ADF, SOA and Web Services in place of the current CBRM GUI, opcodes and FLists.

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This Will Float Your Boat

October 13th, 2009 by Robert McMillen • No Comments »

Today in San Francisco we had the first of what is supposed to be two days of rain.  It started early and continued all day.  If everything at Open World was in a single building this would be a non-issue but OOW is so big that it is spread across several city blocks.

The fun started early when we attempted to catch the shuttle from our hotel to OOW.  We are staying about 5 blocks away so we decided to not walk and enjoy a nice dry ride.  So did everyone else it appears.  After watching two Greyhound shuttle buses go by because they were already full we decided to catch a cab instead.  That turned out to be interesting because our cab was a new Toyota Prius.

I’ve not ridden in a Prius before and this was an interesting introduction.  As a cab, it is a bit small but is fits the bill for getting in and out of the tight traffic spaces that exist in downtown San Francisco.  Plus I’m guessing it was getting great gas mileage along the way.

Once we arrived I managed to purchase a very shoddily made umbrella from a street vendor for $5.  Later in the day I passed him by again and was pleased to see that the price had risen to $10.  I was tempted to set up shop next door and sell my slightly used model for $7 and pocket my gain.  Unfortunately I still needed the umbrella because I was to walk about 5 blocks between the various OOW venues during the day.

I had noticed yesterday that this very expensive and very cool catamaran is sitting out in front of one of the venues.  If the rain continues at the current pace I’m planning to use it to escape the downtown area.  Until then, rain drops keep falling on my head…

Oracle Catamaran

Oracle and BMS Catamaran

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Better Partnering with Oracle, Better Solutions for Our Customers

October 13th, 2009 by Robert McMillen • No Comments »

As an Oracle Partner, SSG Limited supports our many clients by relying on the access that our partnership relationship provides.

At Open World, this year, Oracle is announcing some changes to their Partner Program.  The new program is major evolution in the Oracle PartnerNetwork (OPN) and is called OPN Specialized.   It will add a formal process to recognizing specialization in key Oracle products and solution areas.  Oracle Partners will achieve Specialization in specific areas through competency, business results, expertise and proven success.  The benefit to Oracle customers is that this Specialization will:

  • Enables partners to differentiate themselves in the marketplace
  • Allows Oracle to recognize partners that have invested in the Oracle portfolio and have the competency to support joint customers
  • Provides customers with the ability to select preferred partners with validated skills and experience to provide the best solutions to their business problems
Oracle intends to offer over 50 specializations by the end of the fiscal year.  Additionally, OPN Specialized will also deliver new tools to aid partners, including a new partner ordering portal, an improved enablement environment for training, a new marketing events calendar, and an enhanced Solutions Catalog.
The rollout of OPN Specialized will become effective December 1, allowing time for partners to learn about the new program and prepare for the transition.

SSG Limited will be working through the Specialized process and we will provide updates later this Fall.  We are pleased that Oracle is also providing increased opportunity for partners to benefit from anytime, anywhere connection to Oracle and its 21,000 partner members via social networks, including conversation on OPN on Oracle Mix, OPN on Twitter, OPN on Facebook, OPN on LinkedIn and OPN on YouTube.

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Oracle VM Version 2.2 is Now Available

October 13th, 2009 by Robert McMillen • No Comments »

One of my favorite Oracle products is Oracle Virtual Machine (OVM) which allows me to run multiple virtual servers on a single physical server.  In my case that is a loaded DELL 2950 server which supports 8 Virtual Servers we have configured for testing, development and evaluation.  I have created several server configurations and saved them as templates.  When I need a new one I just create a new Virtual Machine and select the appropriate template.  Oracle also provides several templates that you can work with as well.

The beauty of virtual servers is that they maximize your hardware usage and provide fail-over (when configured).  The new version of Oracle’s server virtualization software features the latest Xen-based, industry-standard hypervisor, Xen 3.4.  Oracle VM supports both Oracle and non-Oracle applications and the new version is advertised to offer new CPU power management, memory management, and direct disk I/O capabilities.

Oracle VM 2.2 provides updated support for the Oracle Cluster File System (OCFS2) 1.4 to leverage advanced features such as sparse file support to enable faster virtual machine provisioning and cloning, and to allow users more control over file data allocation, improving performance and storage efficiency.  It also adds direct support for multipath storage devices.
If you are looking for more information I encourage you to read about it HERE.

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Oracle Appliances – Taking Another Look

October 12th, 2009 by Robert McMillen • 2 Comments »

A recurring theme in most sessions by Oracle are their plans to move to creating hardware/software appliances that match their software and SUN hardware to provide a plug and play installation of products.  I’ve noted this briefly in a previous post and wanted to return to it because it raises interesting issues.

Oracle’s justification for appliances is that by controlling the hardware/software configuration at the source, they can provide a more consistent and higher quality installation for clients.  The repeatedly refer to the Apple model and how it provides additional simplicity and more satisfaction for Apple customers.  The other benefit they see is that they can specially tune the solutions to provide higher performance.

This rationale behind this approach makes some significant assumptions.

One assumption is that the needs of a retail user and an organization are very similar and that Oracle will significantly improve customer satisfaction with appliances.  I would question whether a business can specify its needs well enough that Oracle can accurately configure their new appliance effectively.  It is fairly easy to select components such as database version, application version, and middleware version.  What is more complex is configuring this for use in a specific production environment that is dependent on customizations, reports, integrations, varying user loads and unexpected application configuration settings.  All of these would seem to call for additional configuration.  If the client’s staff did not do the initial installation how will they know enough to do these changes?

A second assumption is that initial setup and configuration is a large issue to businesses.  Perhaps for smaller organizations with limited staff that might be the case.  However most organizations struggle not with initial setup and configuration but final configuration when they are going into production which is after much data conversion, system testing and user acceptance testing.

A third assumption is that configuring a multi-tier, multi-server environment can be done well before client delivery.  It’s one thing to get an Apple laptop configured for easy use but much more complex to configure three database servers with RAC, and dual Middleware servers with failover capabilities.

Perhaps the reason these assumptions might not apply is  that Oracle is not assuming that the client staff will do any configuration and that instead Oracle will remotely manage and configure these same appliances.  That’s a possibility but will raise a number of issues for clients who might feel uneasy about Oracle being remotely  in charge of their environment configuration.

Another reason is that I may be over-estimating the level of configuration that Oracle is contemplating.  However, their use of the word “tuning” implies more than just installation and basic setup of a system before delivery.

Knowing Oracle, they will deliver on this vision, so the real question is how will it change the marketplace when they do?  At this point there is much more to understand but the entire Oracle ecosphere of Partners, Competitors and Customers should be considering the impacts and what it will mean to their business.

Stay tuned…

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BRM and True Business Intelligence

October 12th, 2009 by Robert McMillen • No Comments »

Last night I got a preview of a new BI product that Oracle is delivering early next year.

For those customers using Oracle’s Communication Billing and Revenue Management software this is definitely one product to consider.

The demonstration showed how one can build a robust data warehouse with BRM data (including CDR information) and then use over 120 sample reports to analyze the information.

The example we saw analyzed subscriber account churn.  At each level of analysis the software provided a suggested next step.  This “guided” analysis was very good.  Within several minutes we were able to drill down using raw data and chart graphics to the primary reason for the highest level of churn.  The root cause was a high level of dropped calls from several cell towers.

I came away very impressed with this soon-to-be announced product which uses Oracle Business Intelligence Enterprise Edition (OBIEE).

SSG will stay in the loop on this and provide an update again in several months as more information is provided.

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The First UnOfficial Oracle Open World 5K

October 12th, 2009 by Robert McMillen • No Comments »

It’s 6:30am and I’m wondering what I’m really doing wandering the streets of San Francisco at this hour.  There’s not much traffic and those who are out are generally washing down the sidewalks.  I’m heading over to 5th and x because my friend Mark knows how to use social media and has found out that there is a 5K Fun Run happening at 7am.

Mark isn’t with me, he’s out running before the run so he can get in some real mileage.  Not me, I’m saving my energy for the run.  Since this is an unsanctioned event, I’m wondering if it will just be me and Mark at the corner.  I’m gratified to find that there are 15 runners stretching and talking when I reach the corner.

My big concern is whether the course will have any hills.  I’m assured by a confident runner next to me that the course isn’t hilly at all.  That makes me feel much better.

We start off promptly at 7am at that typical too-fast-to-finish this course pace.  Fortunately the traffic lights are my best friend and we often are stopped long enough for me to catch my breath.  Around mile two we approach a turn and I notice that the street is Powell.  That seems very familiar and I’m trying to remember why that is the case.  As we turn I see an enormous hill (remember I’m from Dallas) and I see the famous Powell streetcar coming down in the middle.

I manage to struggle to the top only to find out that running down steep hills is even harder.  I’m oxygen-deprived at this point so I’m trying to keep some focus on the growing number of pedestrians and the buckled concrete and the buses and the cars.  When things start leveling out I’m lost but have a small contingent of runners following me.  We consult our map and find an alternate route back to the starting corner.  There we have a bottle of water and a nice Oracle Partner towel waiting for us.  That’s when I realize that I’ve only got a one mile hike back to my hotel…

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IPod for the Enterprise – Oracle’s Vision

October 11th, 2009 by Robert McMillen • 1 Comment »

This afternoon the President of Oracle, Charles Phillips, spoke on Oracle’s strategy for providing solutions that are Complete, Open and Integrated.  With plans to wrap up the SUN acquisition, Oracle is clearly focusing on vertically integrating their products using SUN hardware.

Looking to the Apple model, Oracle sees the opportunity to leverage the SUN hardware and their software to improve the quality and performance of the end product.  With the ability to tune the applications from the disk up through the database and middleware, Oracle believes they can build pre-integrated application appliances with exceptional performance.

The big announcement today was about the new SUN Exadata system with performance that exceeds IBM’s current TPC-C results. The challenge for Oracle will be navigating the existing partner relationships and convincing customers that this change in paradigm is worthwhile.  With SUN in their arsenal, Oracle will have to continue to maintain relationships with IBM, HP, DELL and other hardware vendors.

LarryEllison Speaks

In one session today Larry Ellison spent a lot of time being critical of IBM because of IBM’s attempts to take advantage of the uncertainty by SUN customers.  Larry’s comments highlighted the problems that Oracle will be creating as they make SUN their preferred hardware platform and work to tune it to work best with their software. The old saying is that when you fix one problem, you often create another.

It will remain to be seen if Oracle’s strategy to build hardware/software appliances will be popular with customers.  Clearly it will be a hard pill for the hardware vendors to swallow.

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Sunday Afternoon at Oracle Open World 2009

October 11th, 2009 by Robert McMillen • 2 Comments »

I’m over in the Moscone West building after registering for Oracle Open World.   We arrived via SFO and rode BART into San Francisco, getting off at the Montgomery Station.

I just attended a meeting with the Communications and Media International Users Group.  It was lightly attended but we got a chance to learn more as there were several speakers from Quest and Oracle there.

Josh Aroner, the Senior Director for Global Communications Marketing, spoke about the origins of his Oracle business unit and their focus on Oracle’s Communications products.  They work with Oracle  customers using Communications Billing and Revenue Management (formerly the Portal product), Service Delivery Platform, and Service Fulfillment software.

He said his group was formed about 3 years ago during the Portal acquisition.  The group’s managers and developers have deep communications industry experience and only focus on the above products.

He noted that currently 96 out of the top 100 Communications companies world-wide use Oracle applications to support their business.

I spoke with him afterward asking what he he felt was Oracle’s most exciting work in the Communication industry niche.  He mentioned several in spite of my question.  First he believes Oracle’s efforts to use Application Integration Architecture to integrate the multiple Oracle communications products into a seamless package are key to meeting the needs of organizations.  Secondly he noted that Oracle is very interested in creating a communications appliance that provided pre-integrated software and hardware in a tuned environment.  His last point was that Oracle will be delivering more support for the Point-Of-Sale area in Communications.

The meeting was managed by Sandy Callahan from Windstream.  She is asking for more organizations to get involved with the CMIUG.  If you or your organization is interested in finding out more, you can send an email to Sandy.

Here is a view of the Moscone West Lobby this afternoon.

Moscone West Lobby OOW 2009

Moscone West Lobby OOW 2009

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