Posts Tagged ‘Enterprise 2.0’


Running into Enterprise 2.0 at Oracle Open World 2009

October 12th, 2009 by Mark Peterson • No Comments »

If social computing is Enterprise 2.0 then Enterprise 2.0 is here, it’s exciting and it’s everywhere. There’s no place more at the center of Enterprise 2.0 than where we are here at Oracle Open World 2009.
Oracle Open World 2009, started officially this week. The keynotes speeches where well attended. Scott McNealy and Larry Ellison discussed the pending acquisition of Sun by Oracle and how software and hardware will come together in more power ways than ever before-a definite component of Enterprise 2.0. Likewise, Andrew McAffee (@amcaffe), who coined the term Enterprise 2.0 told us how Enterprise 2.0 will affect our lives. It’s so profound we can’t keep from running into it, which is precisely what I did. I ran right into it at Oracle Open World.

About 15 people started Oracle Open World by running a 5K fun run. The very informal event (and hopefully annual event) was put on by Judson Althoff. What better way to illustrate the power of Enterprise 2.0, but by talking about how many of us came upon this fun run.  For those who found it on the Oracle web-site and told me about it, thank you. I found the link on Twitter. I used the tag #ooW09, added “fun run” and there it was. We are to meet at the corner of 5th and Howard at 7:00AM on Monday.

This is a great example of what McAffee mentioned that there is structure to the internet and wisdom in the crowd. The internet is not like a library with “books on the ground”. It has structure and Google, Face-book, and Twitter contain some of the technologies that help create the structure.

What better way to celebrate being here, being part of Oracle Open World, by meeting people with some very specific desires (like running a 5K at 7:00AM) and finding them here at the center of Enterprise 2.0.

I met men and woman from all over the world; from the UK and South Africa; and organizers like Judson Althoff – just to name a few. The event was very informal, extremely successful, and no one got hit by a bus! (Oops) Judson (organizer and safety marshal) was kind enough to yell “clear”  or “NOT CLEAR”,  while we ran through the intersections together. (Near misses don’t count.)

Judson Althoff Kicking of Oracle Open World First Annual 5K Fun Run

Judson Althoff Kicking of First Annual Oracle Open World Fun Run

I’m excited about whats to come at Oracle Open World and so should we all. We’re here in the center of Enterprise 2.0 with more good things to come.

For those who ran with me, I was the guy who looked like the running-robber geek with lime-green water bottles. You can read more about me on my running blog at http://health-and-wellbeing.blogspot.com/

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Can You Trust the Crowd?

October 11th, 2009 by Robert McMillen • No Comments »

One of the interesting sessions today was by Andrew McAfee from MIT, discussing Enterprise 2.0.  His research is focused on social software platforms like Twitter, Blogging, Discussion Forums, etc.  He started by discussing human altruism and why in a net-based social environment, individuals will choose to help others with their questions.

As an example he told of a personal situation where he was unable to get his key to work on a rental car.  Using Twitter, he sent out a message looking for solutions and within 15 minutes had over a dozen solutions proposed.  His belief is that we will jump in to help others because it makes us feel good about sharing our expertise and because the internet provides such a low barrier to helping others.

Based on his research he had these recommendations for organizations looking to improve their collaboration and knowledge-base and effectiveness using Web 2.0 social software:

1. Stop obsessing about the possible negatives upfront
2. Reduce the barriers to altruism via the net
3. Use tools that let structure arise naturally rather than enforcing it at the front
4. Focus on involvement not structure
5. Allow the wisdom of the crowd to work.  The collective intelligence is very accurate over time.
6. Build communities that provide status indicators for regular contributors
7. Don’t try to replace email and the Inbox
8. Focus on building knowledge relationships, not just collaboration

One of his examples for the wisdom of the crowd was that social network systems more accurately predicted the final electoral college results in the past election than any set of polls or expert opinions.

He strongly recommends that businesses leverage these new social tools for the benefits they offer.  These tools can improve knowledge transfer, build relationships, improve problem solving, recognize expertise, aggregate organizational knowledge and improve training for new employees.

The real key, in his opinion, is to avoid over-controlling the environment and to provide the right incentives for participation.

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