It’s been a while since I’ve mentioned the Oracle/Sun Microsystems merger but there has been a lot going on.
One of the big questions is what will Oracle do with the SUN hardware business? Oracle is a software company right?
As expected in the hardware market, SUN competitors have tried to leverage the situation to persuade SUN users to migrate to other platforms by raising concerns about the long-term commitment of Oracle to supporting SUN’s hardware business. The result of this has been a 1% drop in market share for SUN since last year and significantly lower revenues.
Interestingly, Oracle is now fighting back with a new advertising campaign as shown here. The interesting part is that it involves Larry Ellison’s name.
- Oracle’s Ad about investement in SUN
You can read more about this new development and other’s thoughts HERE.
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